An outsourcing and marketing specialist,
George Notaras has been assisting both large and small companies worldwide on a variety of online and offline business and marketing requirements since the 1980's.
He is one of the founders of Wealth Traders.com and the co-author of two significant coaching programs: Marketing on the Information Superhighway (in 1996) and The Real World Marketer. Join George on
Linkedin.
When people say you can be based anywhere and make money online, they are correct – the world is your market and you can literally drive your business from anywhere. However, it is vastly different matter for many small businesses…
Today most marketers are happy if they achieve a 0.5% – 1% conversion on their promotions and simply forget about the huge non-buyer percentage. It’s the “statistics of the business” as many put it. Thinking this way is not good enough…
Enthusiasm is a wonderful thing. It spurs people to go the extra mile, try things they have never done before, and it’s a major driver in innovation. However, at the same time, it can bring you unstuck when that enthusiasm is conveyed through statements which come across as hype …
It is vital to get started in your own business with a sound mindset and processes or else the whole exercise can become a nightmare. Here are some guidelines / points to take into consideration:
Many educational systems are experiencing major shortcomings and are not too dissimilar to what is happening with global economies at the moment – i.e. bursting at the seams ready to implode leaving many high and dry.
In 1985 it was Online Services, in 1995 it was Bulletin Boards and the emergence of AOL, and today it’s social media. When you take a close look, the technology has changed but the general principles behind all services are still the same…
Blogs are an important part of a website strategy – as a vehicle for sharing and subsequently generating engagement through their Comments facilities. Nonetheless, two days ago, we disabled the Comments facility on our Blog and hid all past comments to maintain consistency…
Being your own boss is often not a bed of roses. There are many things you need to consider … and many things which can bring you unstuck. These 12 common pitfalls can have a big impact on your business, sapping your savings or earnings, your time, your energy, your credibility, and your motivation…