Online and Offline Marketing
Enthusiasm is a wonderful thing. It spurs people to go the extra mile, try things they have never done before, and it’s a major driver in innovation. However, at the same time, it can bring you unstuck when that enthusiasm is conveyed through statements which come across as hype …
In 1985 it was Online Services, in 1995 it was Bulletin Boards and the emergence of AOL, and today it’s social media. When you take a close look, the technology has changed but the general principles behind all services are still the same…
Blogs are an important part of a website strategy – as a vehicle for sharing and subsequently generating engagement through their Comments facilities. Nonetheless, two days ago, we disabled the Comments facility on our Blog and hid all past comments to maintain consistency…
Social media promoters forget that the Internet is a diverse medium and that when people go looking for a solution to a need, they aren’t doing so within Facebook but rather through a search engine – and when they find it, they subscribe to that website or blogs newsletter /updates, or make a purchase. I stress “a solution to a need” above because these are the people who are in spend mode…
One of the most important lessons I learned early in my business career is that no matter what niche you are in, there are always going to be potential income streams which you may be overlooking … and that once you recognize and place focus on them, you can take your business to a completely new level…
Affiliates can be fickle and their loyalty is hard to gain. Relationships can often last a matter of weeks, maybe never get off the ground at all even though you spend lots of time nurturing the relationship…
Have you been considering setting up a fan page on Facebook, joining a network marketing business, or getting into affiliate marketing? If you have, then put everything on hold because that is NOT where you should be focusing your energy, time or money…
Remember the mainframe versus mini-computer arguments — how Wang technology was superior to anything IBM could offer — the mini versus PC battle — the well known Browser Wars — and of course many other tech debates along the way? The tech industry needs these sorts of debates even if a lot of the opinions…