Online and Offline Marketing

Facebooks Impact On Education In Asia

Facebook is helping children in under-developed countries develop computer skills outside the schooling system! There are many reports on the Internet which point to the benefits of Facebook – and other social media – as wonderful educational tools for development of writing skills and collaboration amongst children. Of course, that’s all well and good if you have access to …

The Postal Industry In Danger!

The sheer volume of deceptive, misleading and fraudulent direct mail is escalating in international markets. It is hard enough dealing with spam and scam online. Deceptive mail poisons and contaminates the mail moment that households used to enjoy every day. Real “junk” is now rapidly taking over the postal experience in many countries.

Content is still KING

Whilst there are a lot of exciting changes going on in the online – and mobile – space, the one constant is that content is still king.You’ll see this immediately on services like Facebook, Twitter and Google+, where the most supported / followed fan pages and personalities are typically very active …