Converting your referrals to buyers...

James Thornton -- a very successful direct marketer and inductee into the DMA's Hall of Fame for his contribution to international direct marketing over 25 years -- often relates a story about his very first direct mail campaign in the late 1970's, a promotion for a business travel publication which achieved a 24% response rate. His reaction at the time: He was SHOCKED -- because 76% of his target audience DID NOT BUY! Yes, his concern was with the people who DID NOT BUY - and what he had to do to convert those 76% of non-buyers into buyers. Affiliate Program Program Overview Our Affiliate Offers How Tracking Works FAQ's Terms of Service Sign Up Partner Login

Times really have changed...

Today most marketers are happy if they achieve a 1% - 2% conversion and simply forget about that huge
non-buyer percentage. It's the "statistics of the business" as many put it.

It's a fact that the majority of people you direct to an offer are not going to buy at the point in time you reach out to them. The offer you're promoting may not be what they need / want -- they may not have the time to assess it properly -- they have other more pressing priorities -- or simply cannot afford what you pointed them to.

Basically you've lost a quality referral ... and you may not be able to get them back again even with multiple mailings.

Our NEW affiliate program is stuctured to help you change the "statistics of YOUR business":

1. Non-Buyers CAN become Buyers ...

Often when you refer a buyer to a site, they may not be sold on what you directed them to yet are intrigued enough to look around the target site -- often hoping that there may be a variation of the offer which is more affordable or suitable for their needs.

Recognizing this, we've structured all so that those who decide to wander around Wealth Traders may find something else which appeals ... and in the process help you achieve a "conversion".

Example: I'm been attracted to Wealth Traders by a trading course promotion you've done. Whilst it's something I want to do, it's not a "priority" just yet.

However, I decide to see what else is on offer and that's when I see Oil and Energy Investment Report - now that really excites me. I want it!

As I look around further, I come across Mega Jackpot Entry Service and decide that I will have a quick "flutter" on the next big Euro Millions Draw...

... or I come across Rapid Fat Burner and that's exactly what I need for someone close to me!

When buyers react this way, you're tracking link is automatically transferred. YOU GET REWARDED when they purchase ANY product ... and suddenly that 98% non-buyer statistic changes.

As we progressively build our portfolio - to a targeted 35 campaigns - the opportunity to "change your statistics" will only get better!

2. Build your 2nd Tier automatically ...

Many of the people on your list are active on the Internet ... and invariably use links and email promotions such as your's to find - and join - the affiliate programs they wish to participate in.

With our NEW Affiliate program, when someone you refer to Wealth Traders signs up for our affiliate program your tracking cookie is automatically transferred to our Partner Sign Up page and they become part of your
2nd Tier.

OK, this is not a sale ... but it's a better result than a non-sale ... and a result which can provide you with ongoing returns. You're referral is not wasted!

3. Encouraging people to "act" ...

We're an Internet based business and therefore accept that a vast majority of people are attracted to FREE stuff ... and often this is the starting point for any subsequent action.

For this reason, we've build a FREE Resources section into our site - it's a way to get people coming back
... and if you're cookie is embedded on their machine, then you get the benefit of any subsequent action they take.

Our move to an expanded resources section has already generated positive results: since it's introduction on 1st September 2007, we've had more subscribers to our e-Courses in the 2 month period to 1 November than we did in the prior 12 months -- and that's with no promotion whatsoever.

Once your All-in-One tracking link (cookie) is embedded, then you'll benefit from any subsequent action from this section of our site. You're referral is not wasted!

4. Refreshing your tracking link ...

Our program works on the principle that a sale is attributed to the most recent tracking link. It's the fairest approach - one utilized by most well structured affiliate programs.

Therefore, to get the most out of your intial referral - with almost any affiliate service - you should be refreshing your tracking link (cookie) as often as possible.

However, how often can you do that with the same offer - and still retain credibility? After a while, your subscriber will simply ignore your link because they've already seen it before but are not ready to buy right now.

But they may be ready to buy in 3 months time and when they are, you want that sale to come your way.

With our NEW affiliate program, you can keep refreshing your cookie simply by referring them to different campaigns, free Articles and e-Courses. Every time you do, your cookie is refreshed!

When they're ready to buy, you get the benefit!

5. Giving the buyer more "confidence" ...

Before purchasing online, many buyers want to know more about who they're going to be dealing with ... and often look for what sort of support is provided.

For this reason, we've moved everything to the Wealth Traders domain so as to be able to present an integrated Support Center within the majority of our Campaigns.

We've also made sure that those campaigns which operate independently of Wealth Traders also have a strong support service in place.

This adds an all important "confidence" factor to all of our Campaigns -- and that can sometimes make the difference between a sale and no sale.

6. Overcoming leakage ...

Many online merchants are involved in multiple affiliate programs and so within their carts / thank you pages they may maintain several tracking scripts, one for each service.

When someone buys, these tracking scripts kick in generally aaccording to the sequence in which they are placed within the cart / thank you page.

In some cases, the buyer turns off the thank you page BEFORE the "right" tracking script has been identified.

When this happens, the sale is not tracked ... and you lose all benefit.

With our move of all to http://wealthtraders.com, we've installed a shopping cart on the site and have only ONE tracking script in this NEW cart.

This means no conflicts ... and hence a cleaner all round tracking process.

The above six points are additional reasons for making the switch to our NEW affiliate program.

You can read more about other changes with our NEW Affiliate Program at http://wealthtraders.com/news/31oct_update.php

Or simply click on the button below to SIGN UP NOW.