|
Dear Friend,
Joe McAleer
Business Coach and Former VP Marketing
Bank of America
|
Are you getting the returns from your business that you deserve or expect?
If you aren't - or you're about to start up a new business - then please read on because I am going to outline the SINGLE most important marketing-related investment you MUST make in your business.
It’s an investment which every successful business person / marketer has already made … one which should serve at the hub of everything you do.
I’m also going to show you a very affordable and easy way to get yourself on track - and stay there - in this key area.
Let me start by saying that the most successful people are not necessarily those with the best killer copy, the biggest lists, the highest profiles or the best products – the very things which many marketing program / scheme promoters keep saying you need in order to succeed.
Yes, great copy, your list, your industry profile and your products are all very important. But none is going to drive your success “on its own”.
That’s because there is a holistic nature to doing business and so you’ve got to bring all of these components – plus many more - together in a synergistic way.
It’s what is commonly referred to as your Business Process … with marketing being an integral part of that.
Successful people know this. They are not one-product wonders. They have a passion for what they do and have taken the time to develop “real businesses” which people relate to, enjoy dealing with and are happy to tell others about.
Through an effectively executed Process, they have built their “brand” to the point where they are able to produce repeatable returns year-after-year.
There are no short cuts when it comes to building sustainable cash flow and profits!
Most successful companies and entrepreneurs start out by finding a simple formula which works for them, and then add to it in a staged manner, progressively improving what they have already found works. It’s a stepped process, with each step taking their business to a new level.
It’s like baking a cake. You have certain ingredients which you must use - and you must get the mix right. Once you get your recipe right, then you can repeat it over and over again, sell in droves and explode your profits …
The smart marketers who are making a killing offline and / or online know this. They all have a PROCESS in their business whereby everything is performed in a very systematic way.
Even those who come across as having a “shoot from the hip” approach are quite systematic as well. In fact, some of the coolest characters around are amongst the most systematic!
They also do not readily respond, as many easily do, to those promoters out there with a “mass marketing” mindset who keep pushing the big list or traffic building line as the key to success.
Your Process is YOUR #1 Key to Success
Your Process is the SINGLE MOST IMPORTANT MARKETING INVESTMENT you will ever make and should be your #1 priority … and you should not let anyone fool you into thinking otherwise!
Great company's have been built and continue to prosper BECAUSE they have a great Process, NOT because someone gave them a quick solution to a problem.
I’ve seen many companies come and go over the years, some who made a lot of noise when initially starting out, only to be out of business within 12 months.
The classic example here was the Dot Com era when there were companies everywhere attracting huge amounts of venture capital. How many, however, actually survived? The reason – in most cases, they didn’t have a Process for taking what was often great concepts to the next level.
One that did survive and prosper was Amazon, because they had a great concept … and a PROCESS which enabled them to progressively bring their concept to its full potential.
And it’s not just online businesses that this applies to. I’ve seen scores of offline direct marketers and traditional businesses come and go as well. And in almost every case, the core problem was an inadequate Process – whether it was bad market research, inadequate systems, weak marketing execution, poor customer service, etc or a combination of these.
Harsh statistics - like the 98% failure rate in network marketing, 96% failure rate in affiliate marketing, and only 1 in 20 new businesses surviving beyond 3 years – reinforce how important getting your Process right is.
Without a Process which works for you, you simply aren’t going to get there … in fact, you could quite easily end up becoming another statistic as well.
Where should you start?
There are a few things you must avoid so you don’t become a victim. Most relate to adopting a mass marketing approach or getting involved in schemes which are not uniquely yours.
For example, it’s important that you don’t get caught up in all the hoopla about volume. Successful direct marketers throughout the years have found that it's not about numbers ... but "how the numbers work for YOU" … and that still applies today!
To take advantage of this, you MUST have a PROCESS - one which helps you generate and work "the numbers" in your favor!
We see this all the time within our affiliate marketing operations at Wealth Traders. We have some affiliates who drive a lot of traffic our way – sometimes as many as 40,000 visitors in a month – yet only generate a handful of sales from that volume.
We also have Affiliates who, on the same copy and offer, can send us as few as 100 referrals in a month and produce 7-10 sales. In fact, on one $100+ offer, we had one affiliate who for more than 2 years sent around 100 referrals / month our way and consistently achieved between 25%-35% conversion.
This is what I mean about “how the numbers work for you” – it's the position you want to get yourself to!
The key is to create your own distinctive presence within your sector / industry, one which is different to your competitors (and the leaders) and one where YOU are the person that people trust and want to deal with!
Once you’ve done that, then you are going to see positive results – in the sale of your own products / services plus in additional areas (e.g. affiliate marketing) you decide to pursue.
If you’re already in business and not achieving your expected returns, then go back and look very closely at your Business Process as there is most likely something you’re doing – or not doing – which is holding you back!
If you’re getting started in a business, then your Process is where you need to start!
You can purchase multiple training programs, many of which cover some of the areas which you need to look at … or you can call in an external consultant to guide you through everything you need to address in your business. There are also many consultants and businesses out there who will charge you up to $5,000 to help you get on the right track.
They have served many very well and may be suitable for you.
Or you can get everything you need
and save money with this very
affordable alternative ...
The precise disciplines, techniques and skills you need to succeed can all be at your fingertips with The Real World Marketer - a very powerful desktop-based Business Coaching product which I've developed in conjunction with a colleague - basically a ROADMAP for getting YOUR marketing process right!
This ROADMAP is presented in the form of systematic STEP-BY-STEP GUIDES designed to get you on the right track ... and then stay there.
Everything you need to create a winning process for your business is at your fingertips: Planning -- Product Selection -- Personnel -- Branding -- List Building -- Customer Service -- Press Releases -- Events -- Copywriting
-- Offshore Expansion -- Joint Ventures -- plus much more.
When developing this program, we carefully considered which elements were essential in this important area so that this could be the BEST STARTING POINT which anyone looking for direction could hope to find.
Here are some of the key elements which have been incorporated into this program …
 |
Direction from Experts with LONG track histories of success …
|
| | The core program - what we call the Standard Edition (see below) - has been developed by me and a colleague. Between us we’ve handled more than 1,000 marketing campaigns which have produced more than a million paying customers…
 |
Joe McAleer – Former VP Marketing Bank of America, former Managing Director Encore Marketing International (travel club) and Co-Founder and President of Storm Communications. I now provide business coaching services to a select group of clients. |
|
|
|
George Notaras – a true online pioneer, having been involved in the online sector since the early 1980’s, a vastly experienced consultant who has worked with many of the world’s leading direct marketers, and one of the Founders of Wealth Traders. |
The 2nd part of the program - what we call the PRO Edition (see below) – includes contributions from the following group of Experts …
|
Mark Tier - a seasoned direct marketer who has built several substantial subscription-based newsletter services, plus an extraordinary copywriter whose work has generated $1 million+ in sales on single campaigns. He is the author of the acclaimed "The Winning Investment Habits of Warren Buffett and George Soros". |
|
|
|
Dr. Robert Anthony - an acknowledged inspiration behind The Secret, author of more than 15 books which have sold over 4 million copies, and Performance Coach for several major corporations. His contribution here is a landmark self improvement program which has changed the lives of many thousands of people. |
|
|
|
Andrew Baxter - the master investment coach who has personally trained in excess of 4,000 investors on how to generate additional or full-time income from financial markets. |
|
|
|
John Christian - the founder of a very successful 30,000 strong online community, the dominant service in its niche and one which has served as a springboard for the creation of an assortment of related businesses. |
All contributors are result oriented types. If you have been exposed to any of their work, you will know they are people who simply get on with making things happen in a no-hype manner.
Their collective expertise ensures that The Real World Marketer package delivers many valuable and unique perspectives which can be applied in ANY business.
Many of the materials provided are simply not available anywhere else!
For example, many have paid thousands of $$$ to attend conferences where they learn the ins and outs of building an online business. In this program, you get a full CASE STUDY on building a significant "market leading" online community at a very low cost. |
| | |
 |
Comprehensive and easy-to-use CHECKLIST format …
| | | Too many programs I’ve come across focus on “the latest” rather than providing practical and realistic direction that can work for anyone.
In this program, we have outlined everything you need to be considering … and at various points make it very clear that you should NOT continue further if the preceding step /s are not in place. That sort of clear direction really does make a difference!
All materials in the base program are ...
|
Easily accessible through an easy-to-use menu interface so you can go quickly to ANY section of specific interest ... |
Click Here to view the FULL Table of Contents
[This is a big eBook with 300 pages of solid content. If it were presented in a traditional PDF format utilizing the same font size used by most eBook authors, it would exceed 500 pages making it very unwieldy. This easy-to-use menu interface overcomes that.]
|
Very comprehensive with Forty-Seven Guides containing clear direction on how to establish and operate a successful business. |
Click Here to view Guide #43 - "Twelve Very Common Pitfalls You Must Avoid"
Together, these make The Real World Marketer a Resource you can - and should - refer to whenever you need to:-
|
evaluate a new opportunity |
|
|
|
reinforce a decision |
|
|
|
gain additional insights and perspectives on what you could and may need to be doing to get to the next stage of your business development |
|
|
|
determine how to put a plan into action |
|
|
|
come to grips with what you need to avoid |
It can also serve as a valuable learning and training tool to build staff knowledge and skills so you can increase all round productivity. |
| | |
 |
Everything is Time Tested and Proven … |
| | We've worked in direct marketing environments where up to 32,000 new orders have been received in a single day, so we can honestly say that the tips and techniques we share with you are well and truly proven ... and have already generated massive returns for many who use them.
Examples like these are featured throughout the program ...
|
In "Building an Internet Community" Case Study (see below), you will learn the exact steps used to produce an online community of 30,000 and a business valued at over $2 million in less than 3 years.
If you're serious about building a strong online brand, then this is one Case Study you DO NOT WANT TO MISS! |
|
|
|
In "Tips for Establishing Partnerships and Joint Ventures", you will learn how a simple strategic alliance reduced marketing costs by 75% and produced $100,000+ in profits month-after-month consistently for more than 2 years.
The simple technique used here is something anyone in business can use! |
|
|
|
In "Four Keys to Establishing Your Business In A Fresh Market", you will learn how a direct marketer mastered the #1 secret to DM in Japan and subsequently enjoyed average orders 4 times higher than those from their USA customers.
If you are marketing online (and hence globally), then you should be aiming to get as many tips like this as possible! |
We also provide many walkthroughs which demonstrate the techniques and disciplines you need to master and apply in your business.
For example, this table is from one of six scenarios we use to explain the very important concept of LIFETIME VALUE ...
This is the sort of experience some promoters charge thousands for. The Real World Marketer gives you a very affordable alternative! |
| | |
 |
Discover money-saving strategies which can also improve your returns ... |
| | The Real World Marketer is not just about ways to boost sales as it also covers many key operational considerations which you must get right in order to grow your business.
For example ...
"Golden Nuggets" like these have saved us many thousands. Maybe they will for you too!
This holistic approach to business planning and management is why The Real World Marketer is more of a BUSINESS COACHING program than a marketing program. |
| | |
 |
Take control of your marketing ... and boost your returns by as much as 30% |
| | Over the years, there have always been two absolutely essential operational elements in marketing:- the ability to personalize and the ability to track and measure your results.
Those who were around - as I was - when personalization first hit the direct mail industry will tell you how much of an impact it had on responses. Yes, you can personalize emails, but why not take it one step further by directing your subscribers / customers to a personalized sales page on your web site as well?
Tracking and measuring results is an understood. It's straight forward offline ... but it's a lot more dynamic online. Unless you take control and handle this efficiently, you will literally be shooting in the dark!
Within The Real World Marketer PRO Edition we have included a software tool which enables you to better manage both areas in a simple yet very efficient manner.
How important is this? Well, a tool like this can boost your returns in some areas by as much as 30%. That’s money you shouldn’t be leaving on the table, not when it can be in your pocket! |
| | |
 |
Enjoy a dynamic learning environment … |
| | With The Real World Marketer, you also get:-
|
automatic access to a growing Resource Library which includes Special Reports and eCourses |
|
|
|
updates to the main eBook as they come to hand - it is already in its 2nd Version - at no extra cost |
Our objective is to give you a comparable service to what many others normally charge a monthly subscription fee – generally from $25+ per month – for a one-time very affordable fixed cost!
|
Here's what some are saying about
"The Real World Marketer" ...
|
We are a niche publication and advertisers come to us because of the unique opportunity to target upscale readers we provide. Your recommendation that marketers need to be focused on a multi-dimensional marketing mix is spot on. Well done!
-- Chris Hanrahan, Managing Editor, Prestige Magazine
Excellent tips and examples throughout to help build and sustain success. I fully agree with the premise that marketing is a process and an integrated approach is needed.
-- Robin Ray, Asian Development Bank Consultant, Author of
"Wealth Creation & Preservation - A Basic Guide"
After many years of running major international events, I thought I had a solid grasp of direct marketing. I’ve picked up some powerful new ideas and strategies from this …
-- Ashok Nath, Chairman, OIC EVENTS http://www.oiceventsasia.com
This is a solid marketing guide for a rapidly expanding business like ours.
-- Dr. Rudy C. Susilo, Chief Operating Officer, ANJ HealthCare http://www.klinikmatanusantara.com
… the examples you give and the experiences conveyed are invaluable and separate you from the pack of other marketing products I’ve been through. You not only relate in-depth knowledge and insight about online and offline marketing, you’ve done it. Now that is real world stuff!
--Vaughan Melendy |
|
| |
There are two ways you can start applying
the proven techniques and strategies
provided in this program
As everyone's circumstances are different, The Real World Marketer is available in two variations so you can decide which suits your specific needs and get yourself going forwards at the level which suits you ...
 |
 |
 |
| |
Option 1:
"The Real World Marketer" STANDARD Edition
Forty Seven Step-By-Step Guides containing 372 Tips and Strategies plus hundreds of valuable examples you can apply immediately to your business…
 |
Prepare for Success
Nine Guides - Key Steps To Starting Your Business On A Winning Note |
| | |
|
Planning and Strategies
Eighteen Guides - Essentials When Building Your Plan and Strategies |
| |
|
|
Putting Your Plan Into Action
Seventeen Guides - “Go-To-Market” Action Items and Strategies |
| |
|
|
Resources
Three Guides - Productivity Tools, Online Marketing, and Copywriting - to SAVE you time ... as time means money in any business! | |
These Guides cover all the key areas you will need to address in your marketing, including: Planning - Product Selection - Personnel - Branding - List Building - Customer Service - Press Releases - Events - Copywriting - Offshore Expansion - Joint Ventures - plus much more.
This is a BIG eBook - with more than 300 pages of solid content to guide you on how to both SAVE MONEY plus EXPLODE YOUR PROFITS.
With its structured Step-by-Step format and balanced OLD SCHOOL + NEW SCHOOL perspective, this is an excellent reference tool / CHECKLIST you should always have at your fingertips as you MUST continuously refine your process if you want to stay in tune with your market and ahead of your competitors.
|
 |
 |
 |
 |
 |
|
|
|
|
|
 |
Option 2:
"The Real World Marketer" PRO Edition
Where The Real World Marketer eBook provides the all important ROADMAP you're going to need, there are several areas which warrant some special attention so you can refine everything you do even further.
These include the key areas of:- Mindset - Risk and Money Management - Measuring - and access to additional materials and experiences which provide further guidance on key things you need to be doing.
In addition to the core The Real World Marketer, you also get ...
|
Resource #1: Building An Internet Community SPECIAL REPORT
With this Special Report, you will discover the processes involved in building and managing the Top Stocks http://www.topstocks.com.au online community.
Top Stocks is Australia’s #1 non-bank investment portal with 30,000 members (approximately 27% of all pro-active investors in Australia). This community was commenced just 3 years ago and is now independently valued at AU$2million.
Written by John Christian, the Founder - this Case Study details the 14 key steps involved in making this Community a success!
This Special Report provides a rare insight into areas you need to consider for your own website and is a MUST READ for any niche-oriented online marketer!
Click Here to view Table of Contents
(As you work your way through this Case Study, you will see that the TIME PROVEN business and marketing principles outlined throughout the Real World Marketer Guides were applied here, reinforcing that the business and marketing principles we promote apply no matter what the medium.) |
| | |
|
Resource #2: Seven Simple Steps To Highly Profitable Risk Management
How many times have you heard people say "made a lot and lost a lot"?
Throughout The Real World Marketer, we stress the importance of managing your money and risk through "testing" -- so you can avoid losing all you make.
In order to give you more insight in this key area, we've included a Special Report from Master Investment Coach Andrew Baxter.
As you go through this 19 page Report, you will be surprised at how an investor's mindset parallels that of a marketer's mindset in so many ways.
Andrew Baxter has personally mentored over 4,000 investors to gain better and more consistent returns from their trading. As a business person and marketer, you will find the money and risk management tips in this Special Report / Interview invaluable! |
| | |
|
Resource #3: ESSENTIAL Agreement Samples
No matter what business you are in, you will require some basic documents to handle the myriad of requirements which come your way.
Available only to our PRO members are twenty-three (23) standard Non-Disclosure / Confidentiality Agreements, Heads of Agreement, Disclaimer, and Privacy Statement options. Access to these will save you plenty of time - and maybe some legal fees. |
| | |
|
Tool #1: Master How To "Flip Switch"
As a marketer, you will have times when promotions just don't go as planned and maybe even have doubts about whether you're heading in the right direction. If you've done everything right, then you need to get back on track by "Flip Switching" - a simple yet powerful technique which we all need to master.
Nobody explains how to "Flip Switch" better than Dr. Robert Anthony.
Included in your package is a 1 hour audio from his "Know How To Be Rich" program. This program is no longer commercially available but Dr. Anthony has agreed to make this ONE Lesson which features this technique available to our PRO Members. |
| | |
|
Tool #2: Discover Your Money Style
Every marketer has a style of their own ... some go on instinct, others work solely by numbers, whilst others assess every single possible option before making a move.
With Mark Tier's "Investor Personality Profile", you can discover your money style -- Trader, Actuary or Analyst -- and factor this into your marketing planning "process".
Mark Tier is the author of "The Winning Investment Habit's of Warren Buffet and George Soros". He is also a very experienced direct marketer, having built several very substantial subscription-based services / databases. |
| | |
|
Tool #3: BOOST your online marketing returns by as much as 30%
One of the MUST HAVE software utilities we recommend is Cloak and Tracker developed by Jay Jennings. It's a cloaking, tracking / measurement, and personalization tool all rolled in one. This software is normally worth $47 and comparable software is selling for as much as $97.
Click Here to learn more ... |
|
Every one of these add-ons will help you enhance your business and marketing skills and implementation.
| |
|
|
|
|
|
|
Can you afford to ignore investing
in your Business Process?
ALL successful marketers / business people are continuously investing in improving their Process. It’s an area you cannot ignore … and doing so will be at your own peril!
If you are serious about your business, you should not take that risk – especially not when you can purchase a program like this for less than most coaches' charge for just one hour of their time!
Sometimes getting yourself from a losing to a winning position requires only minor modifications or changes, things you will kick yourself for previously overlooking when pointed out to you.
This program brings these to your attention - whether it's one or more of the 372 tips, techniques or strategies and many hundreds of examples featured in The Real World Marketer STANDARD Edition, something you pick up from the Case Study, a new perspective on managing your money and risk, the software we provide, getting the right agreements in place with everyone you deal with, or developing a winning mindset.
In my experience, it's generally a combination of factors that you need to consider -- and that's what makes this program such an invaluable STARTING POINT and ongoing reference tool.
Are You Ready To Explode Your Profits?
Products of the scope and quality of this package normally sell for in excess of $195 - in some cases, more than $1,000. Many offer no more - quite often far less.
However, we want this product to be readily affordable to everyone ... because the knowledge and skills this package conveys are EXACTLY what every business and entrepreneur should have at their fingertips and don't want price to hold anyone back.
So right now, we are running a Special Promotion which gives you the opportunity to get either Edition of this powerful Business Coaching Program at a discounted rate ...
Now it does take more than 60 days to build a successful business. However, the comprehensive nature of this program ensures you can apply different elements -- your mindset, your planning, your execution, things you have overlooked, ways to save, etc -- to what you are doing right now and start seeing results almost immediately.
If you desire better returns from your existing business or about to start a new venture, then I urge you not to delay a moment longer. TAKE ACTION NOW!
To your success!
Joe McAleer
Business Coach
P.S. The Experts who contribute to this program have consistently achieved results over a very long period of time across a variety of sectors. The perspectives they share are refreshing ... and can be applied in ANY business.
P.S.S. Every minute you delay in improving your Business Process is going to cost you! ACT NOW ... AND GET STARTED ON EXPLODING YOUR PROFITS TODAY!
More Information? Please visit our Support Center |
