Table of Contents

Legal Notices

About the Authors

About The Real World Marketer

Prepare for Success

• Introduction
• Develop a Winning Mindset
• Understanding Your Intentions - And The Benefits For You
• Develop your Unique Selling Proposition
• Four Success Tips To Get You Going Forwards
• Four Keys When Setting Up Your Business
• Get Ready To Turn Your Marketing Ideas Into An Endless Cash Flow
• Six Ways to Tune Into Your Market
• Understand And Comply With The Legal Rules Applying To Your Business / Niche
• Prepare for Minimizing and Overcoming Roadblocks

Planning and Strategies

• Introduction
• 7 Steps to Building Your Business Plan
• Creating a Winning Marketing Plan – Your Roadmap to Success and Results
  
  
  • Six Key Fundamentals You Must Incorporate Into Your Planning
  • The Key Areas You Must Address In Your Marketing Plan
  • Gathering Information For Your Marketing Plan
  • Tips on Choosing a Product or Service to Sell
  • Setting Your Price Points for Maximum Profitability
  • Identifying your “Go-to-Market” Options and Strategies
  • Building Your Mailing List – The Lifeblood of Your Business
  • The One Thing That Will Give You More Repeat Business Than Anything Else You Do
  • Four Distribution Options That Can Help You Build Focus
  • Bringing Together The People Resources You Need to Succeed
  • Incorporating Lifetime Value Into Your Strategies and Plan
  • Five Strategies For Gaining An Edge Over Your Competition
  • Converting a Niche Into A Fresh Market
  • Four Keys To Establishing Your Business In A Fresh Market
  • Why You Must Focus on Relationship Building
  • Planning Your Process

Putting Your Plan Into Action

• Introduction

Creating Your Marketing Collateral

• Selecting a Copywriter Who Consistently Delivers Results Generating Copy
• Fine Tuning Your Marketing Messages
• Establishing Your Online Presence
• Payment Processing Considerations
• Controlling your Mail, Web, Print and Advertising Costs

• Managing Your Risk … and Profits
• Protecting Your Assets … and Cash Flow
• Ten Ways to Multiply Your Marketing Returns
• Tips For Establishing Partnerships and Joint Ventures
• Applying A Microscopic View To Your Targeting 
• Five Keys to Renting and Buying Lists
• Strategies and Tips for Developing Awareness with Public Relations
• Using Press Releases To Build Credibility, Enhance Image and Increase Sales
• Boost Your Visibility, Generate Leads And Drive Sales With Events

Traps and Pitfalls

• Keeping Your Eye On The Market
• Twelve Very Common Pitfalls You Must Avoid
• Keeping It Simple

Resources

• Introduction
• Productivity Tools
• Copywriting Tips
  
  
  • Fine Tuning Your Marketing Messages (from Putting Your Plan Into Action)
  • SubHeaders-Samples
  • Special Offers - Samples
  • Guarantees / Trust / Facts - Samples
  • Powerful Phrases - Samples
  • Taking Action - Samples
• Internet Promotion Options
  
  
  • FREE Subscription Newsletters
  • Building Your Own List
  • Search Engine, Directory and eZine Submission
  • Pay Per Click Advertising
  • Article Submission
  • Traffic Exchanges, Blogs and Forums
  • Internet Marketing Promoters