An outsourcing and marketing specialist, George Notaras has been assisting both large and small companies worldwide on a variety of online and offline business and marketing requirements since the 1980's. He is one of the founders of Wealth Traders.com and the co-author of two significant coaching programs: Marketing on the Information Superhighway (in 1996) and The Real World Marketer. Join George on Linkedin.

The Three Levels Of Authority Selling

One of the most consistent pieces of marketing advice you hear right across the Internet is the need to establish yourself as an Authority, someone people follow and listen to. Its use is stated in the context of the Internet, but the the reality is that authority selling is used in all streams of business, both online and offline…