Many Internet marketing promoters will tell you that best way to monetize your website is to get more traffic. The reality is that monetization has a direct correlation with quality content because that is what your visitors seek and brings them to you in the first place and gives them the confidence to buy or,…
Gone are the days when you could afford to lose a client, big or small. Today, it’s all about locking your clients in as much as you can, simply because the cost of finding a replacement far outweighs the cost of retaining existing business. Sure, you’ve got their business today, but always remember that every…
An Affiliate or Network Marketing business is no different to any other. You must take it seriously, put in the work, and go about what is required fully rather than in a piecemeal fashion. However, there’s more to it than these alone. Following are five keys which every online or offline Marketer should be addressing.…
Network Marketing is NOT a dirty word or bad business to become involved in. In fact, it’s a solid business process with success rates for some of the “quality” programs running as high as 25%. However, overall success rates across all programs are more like 2%, a dismal figure and why so many have such…
Today, a lot of commerce is conducted online and so many relationships are of a digital nature and hence, quite impersonal. In many cases, the relationship is totally system driven and so must be very structured in order to be efficient and reliable. However, that doesn’t mean you can’t add a “personal” touch to what you do…
Over coffee recently with a long-standing direct marketing colleague of mine, we got onto the subject of the many changes which marketing has undergone over recent years. When we came to the Internet, he made the following comment: “I like many others are part of a lost generation. We know retail, space, TV, telesales, direct…
The virtual services business scene today is populated by thousands of small companies, many with only 1 or 2 staff, who are facilitating a broad range of business-related activities through offshore based “virtual teams” …
The online services of the 80’s and 90’s were a TRUSTED source of information. The same cannot be said about the Internet. In fact, the Internet is a medium full of LIES. Consider the following…