An outsourcing and marketing specialist, George Notaras has been assisting both large and small companies worldwide on a variety of online and offline business and marketing requirements since the 1980's. He is one of the founders of Wealth Traders.com and the co-author of two significant coaching programs: Marketing on the Information Superhighway (in 1996) and The Real World Marketer. Join George on Linkedin.

Sincerity Is Everything

Last night I read an article on a site in which the author made a statement to the effect that without copy writing skills, you cannot succeed online. Well, that statement gave me a chuckle because it highlights how much bad advice floats around the Internet and how so many people simply re-hash what others say without realizing that it impacts on their integrity…