Developing An Effective Offshoring Strategy
The fault for a failed Business Process Outsourcing strategy rests solely on the shoulders of the customer if they don’t focus on these three fundamentals when starting out…
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Unsubscribe Has A New Meaning
Unsubscribing from email lists has proven to be futile as I now get bombarded in my “subscriptions inbox” with unsolicited emails from all sorts of marketers.
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Using Celebrity Endorsements To Create Trust
The value of testimonials from satisfied customers, probably the most credible and effective type of testimonial because nothing beats a testimonial from a satisfied customer. I would now like to focus on another very powerful form of testimonials: celebrity endorsements.
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There’s Nothing Like Face-To-Face
We live in a new digital world and there are going to be a lot more Facebook’s, Twitters and other social media which come along. However, nothing beats one-on-one face-to-face communications – and nothing probably ever will…
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Sincerity Is Everything
Last night I read an article on a site in which the author made a statement to the effect that without copy writing skills, you cannot succeed online. Well, that statement gave me a chuckle because it highlights how much bad advice floats around the Internet and how so many people simply re-hash what others say without realizing that it impacts on their integrity…
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“So what’s the catch?”
How many times have you used this phrase? Sometimes it’s a response to something someone says – something which is just too good to believe. And sometimes it’s purely because the totally unexpected happens. For example, you are standing on a street waving down a taxi …
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Online or Offline? Why not BOTH…
I receive emails daily from Internet Marketers all of whom are pushing the Internet as THE medium that works and where you should be today. Well, they are right … to a point anyway! There is no other medium like the Internet for reaching out to a global community at very low cost. However…
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Trawling for Investment Information on the Internet
There’s tons of useful investment data (and screening tools) on the Internet. Luckily, the internet abounds with information. Indeed, the problem is not so much finding information as winnowing out the wheat from the chaff. So here are some guidelines for finding useful investment information on the internet.Here’s an idiosyncratic guide…
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