Category Archives: Direct Mail

Direct Mail articles – yes, direct mail is far from dead!

Online Ads Are Very Different to “Junk” Direct Mail

Trends, Direct MailBy George Notaras September 24, 2015

The withdrawal of the Peace app from the Apple App Store last week has attracted significant attention from the media with one reporter describing online ads as equivalent to junk direct mail. This comparison is completely unjustified and wrong. Yes, junk mail in its hey day irritated many consumers / home owners. However, the catalogues clogging up letterboxes which…

The Postal Industry In Danger!

Direct MailBy James Thornton August 23, 2011

The sheer volume of deceptive, misleading and fraudulent direct mail is escalating in international markets. It is hard enough dealing with spam and scam online. Deceptive mail poisons and contaminates the mail moment that households used to enjoy every day. Real “junk” is now rapidly taking over the postal experience in many countries.