Member Benefits: The Best Way To Say “Thank You”
Most business owners are sales driven and focus onĀ special promotions rather than creating a Member Benefits program for building long term relationships with their customers
General Marketing strategies
Five Keys To Achieving Your Goals
Whilst thereĀ are many factors which will drive your success, thereĀ are five in particular whichĀ will have a big impact on you achieving your goals: Success Mindset How many times have you heard of someone who is flat broke yet goes on to turn their life around and, in many cases, become a self made millionaire? Yes,…
Four Areas Many Consultants And Offline Service Providers Are Overlooking
Like so many today, I wear different hats at different times of the day. One moment I am a consultant, the next a project manager, and at others a provider of services online. Now each of these areas is different and one could argue that I should keep them separate rather than combining them on…
Creating An Evergreen Digital Product
When you take a close look at many of the “How To” eBooks and software programs on the market, you see two categories. – those which address a current “Trend” and those which have an “Evergreen” nature with virtually “perpetual” applicability and demand. Now you can generate terrific cash flow with a Trend-driven product. However,…
How Do You Show Your Customers That You “Appreciate” Them?
Today, a lot of commerce is conducted online and so many relationships are of a digital nature and hence, quite impersonal. In many cases, the relationship is totally system driven and so must be very structured in order to be efficient and reliable. However, that doesnāt mean you canāt add a āpersonalā touch to what you do…
How I Saved Singapore Airlines
Singapore Airlines tells us itās āA great way to flyā with āthe service even other airlines talk about.ā Both slogans, along with the Singapore Girl who graces every ad, go right back to the airlineās beginning. But back around 1980, āthe service even other airlines talk aboutā disappeared from their ads. So I wrote a column for Media & Marketing magazine…
Why You Should Be Building Your OWN Business, Not Someone Else’s
Have you been considering setting up a fan page on Facebook, joining a network marketing business, or getting into affiliate marketing? If you have, then put everything on hold because that is NOT where you should be focusing your energy, time or money…
Content is still KING
Whilst there are a lot of exciting changes going on in the online ā and mobile ā space, the one constant is that content is still king.Youāll see this immediately on services like Facebook, Twitter and Google+, where the most supported / followed fan pages and personalities are typically very active …