General Marketing strategies
The value of testimonials from satisfied customers, probably the most credible and effective type of testimonial because nothing beats a testimonial from a satisfied customer. I would now like to focus on another very powerful form of testimonials: celebrity endorsements.
I receive emails daily from Internet Marketers all of whom are pushing the Internet as THE medium that works and where you should be today. Well, they are right … to a point anyway! There is no other medium like the Internet for reaching out to a global community at very low cost. However…
By providing proof, positive feedback from buyers that your products or services are quality and worthy of purchasing, testimonials help other consumers decide to buy if in doubt at all about you and the items you are selling.