Online and Offline Marketing
Gone are the days when you could afford to lose a client, big or small. Today, it’s all about locking your clients in as much as you can, simply because the cost of finding a replacement far outweighs the cost of retaining existing business. Sure, you’ve got their business today, but always remember that every…
An Affiliate or Network Marketing business is no different to any other. You must take it seriously, put in the work, and go about what is required fully rather than in a piecemeal fashion. However, there’s more to it than these alone. Following are five keys which every online or offline Marketer should be addressing.…
Network Marketing is NOT a dirty word or bad business to become involved in. In fact, it’s a solid business process with success rates for some of the “quality” programs running as high as 25%. However, overall success rates across all programs are more like 2%, a dismal figure and why so many have such…
Today, a lot of commerce is conducted online and so many relationships are of a digital nature and hence, quite impersonal. In many cases, the relationship is totally system driven and so must be very structured in order to be efficient and reliable. However, that doesn’t mean you can’t add a “personal” touch to what you do…
Over coffee recently with a long-standing direct marketing colleague of mine, we got onto the subject of the many changes which marketing has undergone over recent years. When we came to the Internet, he made the following comment: “I like many others are part of a lost generation. We know retail, space, TV, telesales, direct…
Singapore Airlines tells us it’s ”A great way to fly” with “the service even other airlines talk about.” Both slogans, along with the Singapore Girl who graces every ad, go right back to the airline’s beginning. But back around 1980, “the service even other airlines talk about” disappeared from their ads. So I wrote a column for Media & Marketing magazine…
“FREE” is simply the most irresistible word in your marketing lexicon. Because it WORKS. Next time you do a promotion try a split test: one with and one without the “free” bonus. Amazing how many people will pony up hundreds of dollars to get something for “nothing”! “FREE” is the simplest way to increase your sales—and up the average order value…
Today most marketers are happy if they achieve a 0.5% – 1% conversion on their promotions and simply forget about the huge non-buyer percentage. It’s the “statistics of the business” as many put it. Thinking this way is not good enough…