Online and Offline Marketing
When you speak to copywriters, they all tell you that copy is everything, that without good copy your offer will not convert.They are correct – to a point – in that you do need quality copy to explain the benefits of your product or service to potential buyers before you can gain their confidence to proceed …
Too many online marketing gurus have forgotten that the real value in their lists is not the sheer numbers, but those who have actually purchased from them. Yes, not all past customers are repeat buyers, but a good percentage certainly can be if you treat them with respect and make them feel special…
It’s a reality on the Internet that even Yahoo, Google, Facebook and other big sites are being attacked and so your business website is not an exception. Nerds know it’s about XSS. For customers, it’s about unethical business practice.
By providing proof, positive feedback from buyers that your products or services are quality and worthy of purchasing, testimonials help other consumers decide to buy if in doubt at all about you and the items you are selling.
One of the challenges we all confront on the Internet is that we REALLY don’t know enough about the companies who encourage us to part with our money through a great offer which is often supported by clever copy or systems. These SEVEN steps will help you from getting caught out!
Online Scammers don’t let up … probably because there’s enough gullible people out there who fall for their offers! When responding, many of these people don’t realise that the’re heading – in many cases – into a straight out SCAM.