Many Internet marketing promoters will tell you that best way to monetize your website is to get more traffic.
The reality is that monetization has a direct correlation with quality content because that is what your visitors seek and brings them to you in the first place and gives them the confidence to buy or, as a minimum, return at some later date.
Yes, traffic is important – in fact very important. However, it’s not so much the level of traffic you attract but the quality of that traffic.
If people come to your website and do not find what they seek, then they simply won’t buy or more than likely never return. This includes people you know personally.
Limited traffic is one thing, but lots of “poor quality traffic” won’t help in any way either. An example of what I mean is provided in It’s All About Quality, Not Numbers.
Building quality content can be a daunting and expensive task…
Professional copywriters will tell you that to write a quality sales piece can take up to 3 weeks, a blog article for many can take one full day, graphics need to convey a message effectively, videos need an edge, and much more.
The cost quickly mounts up if you are seeking to add some depth to your website. I personally work on a very conservative basis – i.e. every extra page will cost a minimum of $100 to add to a website – for my time alone.
However, if I was to outsource, the cost would be higher – many web developers charge anywhere between $50 – $100 per extra page to be added to a site whilst journos and copywriters charge anywhere from $300 – $1,000 per unique page of content.
Of course, you can load your site up with Affiliate links and banners as an alternative, but all that does is drive your viewers away from your site and can in the process diminishes your brand.
Therefore, always temper the number of external links you feature on your site by ensuring the weighting is very much in favor of your unique content.
[Content generation options have been outlined in 29 Tips For Developing Quality Website Content.]
Content That Can Convert Visitors To Buyers
There’s no real “one size fits all” when it comes to content development as we all have different objectives and ways of doing business.
However, here are four (4) areas you may want to consider:
I have not included Social Media options in the below as they are marketing channels rather than a property you personally own. These and other traffic building options will work best WHEN you have quality content to offer.
1.) Technical Specs: Provide as much detail as you can on each of your products, especially if it’s a product which can be sourced elsewhere. By doing so, your visitors will stay with you rather than going to another source looking for more detail – and possibly buying from there. Most shopping carts allow for detailed product descriptions. Use that capability! Yes, you can put up your Technical Spec in PDF format. However, today, many people are browsing websites using cell phones and tablets and I recommend you make your specs available for viewing directly as well as downloadable via a PDF.
2.) Comparison Tables: Don’t hesitate to do comparisons with other products, especially if your product stands up well to competitive products.
3.) Blog / Articles: Make it a habit to write new articles on a regular basis. Focus on quality articles / blog posts which are in line with your type of business. If you don’t have the time to do so, contract someone to do this on your behalf. There is little mileage in providing poor quality articles which do not reinforce that you are an expert / authority — so make sure that the author has an understanding of your sector (and business).
4.) Product Reviews: This is the best way to present Affiliate offers. You can write these yourself or utilize product reviews provided by others. There are many product review sources available on the Internet, including our own More Than Templates services. With the latter, make sure you make these “no-follow” links so that search engines do not penalize you carrying content which may be found elsewhere on the Internet.
Whilst there are additional options you can pursue, these four simple ways of building content supported by what is outlined in the two article links listed above will certainly get you heading in a positive direction.