Like so many today, I wear different hats at different times of the day. One moment I am a consultant, the next a project manager, and at others a provider of services online. Now each of these areas is different and one could argue that I should keep them separate rather than combining them on…
When you speak to copywriters, they all tell you that copy is everything, that without good copy your offer will not convert.They are correct – to a point – in that you do need quality copy to explain the benefits of your product or service to potential buyers before you can gain their confidence to proceed …
One of the challenges we all confront on the Internet is that we REALLY don’t know enough about the companies who encourage us to part with our money through a great offer which is often supported by clever copy or systems. These SEVEN steps will help you from getting caught out!