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Daily Archives: September 24, 2015

Online Ads Are Very Different to “Junk” Direct Mail

Direct Mail, TrendsBy George NotarasSeptember 24, 2015

The withdrawal of the Peace app from the Apple App Store last week has attracted significant attention from the media with one reporter describing online ads as equivalent to junk direct mail. This comparison is completely unjustified and wrong. Yes, junk mail in its hey day irritated many consumers / home owners. However, the catalogues clogging up letterboxes which…

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