General Marketing strategies

How I Saved Singapore Airlines

Singapore Airlines tells us it’s ”A great way to fly” with “the service even other airlines talk about.” Both slogans, along with the Singapore Girl who graces every ad, go right back to the airline’s beginning. But back around 1980, “the service even other airlines talk about” disappeared from their ads. So I wrote a column for Media & Marketing magazine…

Content is still KING

Whilst there are a lot of exciting changes going on in the online – and mobile – space, the one constant is that content is still king.You’ll see this immediately on services like Facebook, Twitter and Google+, where the most supported / followed fan pages and personalities are typically very active …