Social Media related articles
Enthusiasm is a wonderful thing. It spurs people to go the extra mile, try things they have never done before, and it’s a major driver in innovation. However, at the same time, it can bring you unstuck when that enthusiasm is conveyed through statements which come across as hype …
In 1985 it was Online Services, in 1995 it was Bulletin Boards and the emergence of AOL, and today it’s social media. When you take a close look, the technology has changed but the general principles behind all services are still the same…
Blogs are an important part of a website strategy – as a vehicle for sharing and subsequently generating engagement through their Comments facilities. Nonetheless, two days ago, we disabled the Comments facility on our Blog and hid all past comments to maintain consistency…
Social media promoters forget that the Internet is a diverse medium and that when people go looking for a solution to a need, they aren’t doing so within Facebook but rather through a search engine – and when they find it, they subscribe to that website or blogs newsletter /updates, or make a purchase. I stress “a solution to a need” above because these are the people who are in spend mode…
Remember the mainframe versus mini-computer arguments — how Wang technology was superior to anything IBM could offer — the mini versus PC battle — the well known Browser Wars — and of course many other tech debates along the way? The tech industry needs these sorts of debates even if a lot of the opinions…
Facebook is helping children in under-developed countries develop computer skills outside the schooling system! There are many reports on the Internet which point to the benefits of Facebook – and other social media – as wonderful educational tools for development of writing skills and collaboration amongst children. Of course, that’s all well and good if you have access to …
The Internet has to eventually revert back to a paying model as the free mindset will eventually bring many online marketers unstuck. To stay on top requires a concept / business which takes advantage of all the medium has to offer including social media, mobile marketing and, most importantly, produces strong and consistent transaction flow…